Privacy Policy
We may update this Privacy Policy from time to time. Any changes will take effect when they are posted on this website. If we make significant changes, we will update the “Last updated” date and, where appropriate, add a notice to this page so users can understand what has changed.
This Privacy Policy explains how FirstGrp (“we”, “us”, or “our”) handles information when you use our mobile applications and related services, including DogMatch: Breed & Name and Fact Snack (together, the “Apps”).
FirstGrp is a trading name used for the operation of these Apps and related services. It is not a registered company. For any privacy-related questions, you can contact us at: alsapps.cs@gmail.com.
Our Apps do not require users to create an account. Depending on the App and the features used, we may process limited information such as app usage data, device identifiers, advertising identifiers, crash information, and locally stored preferences. More details are set out below.
By using our Apps, you agree to the terms of this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our Apps.
Reading this Privacy Policy will help you understand what information may be collected, how it is used, and what choices you have. If you have any questions or concerns, please contact us at alsapps.cs@gmail.com.
1. Summary
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We do not require you to create an account to use our Apps.
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We do not collect your name or email address inside our Apps.
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If you email us, we will receive your email address and any information you choose to send us. We will use this only to respond to your enquiry or provide support.
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Our Apps may use third-party services, such as Google advertising, analytics, and crash reporting services. These services may collect limited device, advertising, usage, and diagnostic data.
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Some app preferences, such as liked items, filter choices, or saved settings, may be stored locally on your device to make the Apps work properly.
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We do not sell your personal information.
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More detail is provided below.
2.1 Information you provide directly
We do not ask you to register, sign in, or submit personal details, such as your name, email address, date of birth, or postal address, within our Apps.
If you choose to contact us, for example by emailing alsapps.cs@gmail.com, we will process the information you provide, which may include:
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your email address;
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the content of your message; and
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any other details you choose to share.
We use this information only to communicate with you, respond to your enquiry, provide support, and handle your request.
2.1 Information you provide directly
We do not ask you to register, sign in, or submit personal details, such as your name, email address, date of birth, or postal address, within our Apps.
If you choose to contact us, for example by emailing alsapps.cs@gmail.com, we will process the information you provide, which may include:
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your email address;
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the content of your message; and
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any other details you choose to share.
We use this information only to communicate with you, respond to your enquiry, provide support, and handle your request.
2.3 Information related to our website (if you visit it)
If you visit any website we operate that links to this Privacy Policy (such as firstgrp.net), standard web server logs and cookies or similar technologies may collect:
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IP address
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Browser type and version
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Pages visited and timestamps
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Referring URL
This is used to maintain and improve the website and for basic analytics. If we introduce a separate detailed Cookie Policy, it will be linked on the website.
3. How We Use Your Information
We and our service providers use the information described above to:
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operate, provide, and maintain our Apps and their features;
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display, personalise where permitted, and measure advertising within the Apps;
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monitor, troubleshoot, and improve app performance, reliability, and security;
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understand how users interact with our Apps, where analytics are used;
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respond to support requests or enquiries you send us; and
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comply with legal obligations where required.
We do not use your information for our own direct email marketing campaigns from within the Apps.
4. Third-Party Services & Advertising
Our Apps may display advertisements and/or use services provided by third parties, such as:
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Google AdMob, Google Ad Manager, or similar advertising networks;
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analytics tools, where used; and
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crash reporting or diagnostic tools, where used.
These third-party providers may collect and process limited data, such as:
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Advertising ID;
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device information;
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IP address;
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app usage information;
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diagnostic or crash information; and
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approximate location derived from device or network information, where applicable.
This information may be used for purposes such as:
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showing ads in the Apps;
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frequency capping, fraud prevention, and ad measurement;
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understanding app performance and usage;
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identifying and fixing technical issues; and
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depending on your settings, serving personalised or non-personalised ads.
You can manage ad personalisation and Advertising ID usage in your device settings, for example through your device’s Privacy or Ads settings.
We encourage you to review the privacy policies of these third-party providers for full details of their data practices.
We do not sell your personal information.
5. Legal Bases (UK/EEA Users)
If you are located in the United Kingdom or the European Economic Area (EEA), we process personal data based on one or more of the following legal bases:
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Legitimate interests: to operate, maintain, secure, troubleshoot, and improve our Apps, respond to support requests, prevent fraud or misuse, and provide non-personalised or contextual advertising where permitted. We only rely on legitimate interests where we believe this does not override your rights and freedoms.
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Consent: where required, for example for certain types of personalised advertising, analytics, cookies or similar technologies, we and/or our partners rely on your consent. You can withdraw or manage your consent through applicable in-app consent prompts, partner settings, or your device settings.
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Legal obligations: where processing is necessary to comply with applicable laws, regulations, or lawful requests.
6. Data Sharing
We may share information with:
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Service providers and partners who help deliver, operate, support, analyse, advertise, secure, and improve our Apps. This may include advertising networks, analytics providers, crash reporting tools, hosting providers, and support services. Depending on the service, they may process data on our behalf or in accordance with their own privacy policies and legal responsibilities.
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Authorities, regulators, or legal bodies if we are required to do so by law, or if disclosure is reasonably necessary to protect our rights, users, systems, or the public.
We do not sell your personal information.
We do not share your information with third parties for their own independent email marketing or direct marketing campaigns.
7. Data Retention
We keep:
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support emails and related correspondence for as long as necessary to manage your request, provide support, and maintain appropriate records;
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usage, advertising, analytics, and diagnostic data according to our third-party providers’ standard retention periods; and
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locally stored app preferences, such as liked items, filter choices, saved settings, or similar app data, on your device until you delete them, clear the app’s data, or uninstall the App.
When data is no longer needed, it is deleted, anonymised, or aggregated where reasonably practicable.
8. Security
We use reasonable technical and organisational measures to help protect information processed in connection with our Apps.
However, no method of transmission, processing, or storage is completely secure. While we take reasonable steps to protect information, we cannot guarantee absolute security.
You should also take care when using your device, network, app store account, and email account, especially when contacting us for support.
9. Children’s Privacy
Our Apps are not specifically designed to collect personal information from children. We do not knowingly collect personal data from children without appropriate consent where required by law.
If you believe we have collected personal information from a child in a way that is not permitted, please contact us at alsapps.cs@gmail.com. We will investigate and delete the data where appropriate.
10. Your Rights
Depending on where you live, you may have rights regarding your personal information, which can include:
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access to a copy of your personal data;
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correction of inaccurate data;
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deletion of your data;
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restriction of, or objection to, certain processing; and
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data portability, in some cases.
You can exercise your rights or ask questions by contacting us at alsapps.cs@gmail.com. We will respond in line with applicable data protection laws.
If you are in the United Kingdom or the European Economic Area (EEA), you may also have the right to lodge a complaint with your local data protection authority.
11. Do-Not-Track Signals
At this time, we do not respond to browser “Do Not Track” (DNT) signals, as no uniform standard has been adopted. If a standard emerges that we are required to follow, we will update this Privacy Policy.
12. California & Similar Jurisdictions
If you are a resident of California or a region with similar privacy laws, you may have certain rights regarding your personal information, depending on how those laws apply.
These rights may include the right to:
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access information about the personal information collected about you;
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request deletion of personal information, where applicable;
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request correction of inaccurate personal information, where applicable; and
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obtain information about how your personal information is used or shared.
We do not sell your personal information.
To exercise these rights or make an enquiry, contact us at alsapps.cs@gmail.com. We will handle your request in accordance with applicable law.
13. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date at the top of this page. The updated Privacy Policy is effective when posted.
If we make material changes, we may provide additional notice, for example within the Apps or on this website.
14. Contact Us
If you have any questions, concerns, or requests about this Privacy Policy or how we handle your data, you can contact us at:
Email: alsapps.cs@gmail.com
